Events · 02 February 2026

Guest Lecture at IDU

IDU hosted a guest lecture on the topic: “B2B and Digital Technologies: How Digitalization is Changing the Rules Between Businesses.” The speaker, Laziz Adhamov, discussed key transformations in the modern B2B sector and the role of digital transformation in business growth. Today, B2B is no longer limited to negotiations and contracts. Modern business increasingly relies on data, automation, CRM systems, artificial intelligence, and digital strategies. During the lecture, the following topics were covered: why traditional B2B models are becoming less effective how digital transformation gives companies a competitive advantage real business cases and practical implementation experience Participants gained insight into how the market is changing and which skills are becoming essential in the digital economy. The guest lecture served as an important step in exposing students to real business processes and modern technological trends.